The concept of customer engagement has evolved in recent years, as more companies seek innovative ways to attract and retain loyal customers. In the past, simply providing a quality product or service was enough..

But new data and analytical tools show that engagement is a top influencing factor in a customer's purchasing decision. Now everywhere you look, customer engagement is the topic of discussion. Even with the surge in popularity, consumer engagement remains an abstract idea for most.

Here, we’ll explore what customer engagement really means, its benefits, and strategies to help you form a better relationship for success.